ACCA考试知识点Marketing有哪些内容？

ACCA考试的科目之间存在一定的练习，因此学员在备考的时候，要做好前面基础课程的学习才可以。ACCA考试要掌握的基础知识点很多，那么，ACCA考试知识点Marketing有哪些内容？

ACCA考试知识点Marketing要掌握的内容并不是很多，学员在备考的时候，要重视知识点的学习与掌握，同时还需要对所学知识点有足够的理解与运用才可以。

1、Budgeting

The accounting department will discuss the likely sales volume of each product with the marketing department, in order to produce the sales budget.

2、Advertising

The accounting department will help the marketing department in setting a budget, and in monitoring whether it is cost effective. For example, they could help in measuring new business generated as a result of different advertising campaigns.

3、Pricing

The accounting department will have input the price that is charged. Often products are priced at cost plus a percentage. Even if the marketing department determines the price based on market forces they need to consult with the accounting department to ensure that costs are  covered.

4、Market share

The accounting department can provide the marketing department with information on sales volumes for each product, to help the marketing department in determining  market share.

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